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Reza Morin-Dayani

6112 Sacramento
Richmond, Ca 94804
510.528.1973
reza@shinza.net

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Dancesafe.org

Dancesafe is an national non-profit agency that promotes harm prevention in the underground rave and nightclub dance scene. As Webmaster for dancesafe I was responsible for all updates and additions to the existing site. I implemented source control procedures, added search functionality and helped maintain site integrity.

 

 

extension11.com

extension 11 is a global internet professional services firm. A spinoff of net.world responsible for the creation, design and branding of multimedia products. I worked on two contracts through their offices. I was originally brought on to build extension 11's home site. While waiting for them to get there content together I was put on the flailing cahoots project to get it back on track.

 

Cahoots CD-ROM

Duties included: html templating, graphic creation, editing and optimization, troubleshooting of other contractors pages, rich media integration, custom flash production for radio Alice 97.3, final content integration and cd mastering.

 

 

net.world

This was my second project for extension 11. I was responsible for the templating and HTML build of the net.world site. Duties included html templating, CSS, javascript, image slicing and table layout and general site implementation.

Capital Advantage Inc.

This was the first dot com site I designed independent of any other designers or contracting firms. My connection to the site is ongoing, and, as acting webmaster I am responsible for all updates. This site has been a growing experience allowing me to work out the many communication issues one can expect to encounter when designing a Corporations first web presence.

Site Design included custom graphics, photos, and scripting.

   

e401k.com

A division of Capital Advantage Inc. This site continues to be the subject of a heated controversy due to the fact that Fidelity Investments, one of the largest brokers of 401k retirement plans in the country, intends to launch a product under the name E401k.

After contacting us, and offering to buy the name at a price substantially below it's market value, Fidelity proceeded to trademark the name in attempts to supersede our domain name rights.

In addition to designing the site, I was able to use my rhetorical training in intellectual property law to uncover key case law that spoke directly to the point in contention, and in our favor. An exciting project, we are due to launch March 2000.

The pages opposite are linked to the current live page, above, and the site due for launch, pending legal decision.

   

UCSF Health

A branch of UCSF's Student Academic Affairs Site, a cooperative effort on the part of myself and other members of the Computer Assistance Program, a division of the Office of Media Services at UC Berkeley.

One of three key organizers implementing the SAA site, I was responsible for editing, organizing, and uploading the work of other student designers, in addition to designing and producing my own portions of the site.

This particular module was created without ever meeting the clients face to face, it was redesigned several times to meet the changing desires of changing coordinators on the UCSF end. Another great lesson in the importance of communication!

 

   

Graduate Division

A branch of UCSF's Student Academic Affairs Site. A site designed by myself and other members of the Computer Assistance Program, a division of the Office of Media Services at UC Berkeley.

One of three key organizers implementing the SAA site, I was responsible for editing the work of other student designers, in addition to designing and producing my own portions of the site.

This site was handed over to me mid-design when another student designer couldn't cope with the stress of finals and impending site deadlines. A lesson in time management!

 

   

Interplas

This site was the first self contained dot com site I ever implemented. The site was subcontracted to me by Simeone Design. Over 10,000 hits later and the client is still satisfied.

A Faustian bargain, after accepting the contract I was forced to pit ethics against integrity, when I discovered that I was creating a site for a company that out sources labor for pennies on the dollar. In the end professionalism won out.

   

Dole 5 A Day

Still my highest profile site to date. This ever-changing educational corporate site was the first site I was ever paid to produce.

Within a month of starting my internship at Berkeley Integration Group I took over responsibility for the production and maintenance of additions to this site. Working directly under Dole's Vice President's of Marketing I was responsible for creating, editing and producing the sites monthly feature, an encyclopedic entry highlighting fun facts about the featured fruit or vegetable.

This is where I learned the bulk of my web design skills. At my disposal were professionally commissioned slides, transparencies, and photographs which I learned to scan, edit and animate.

Armed with Photoshop, GIF Construction Set, a scanner, and a simple text editor I was able to produce state of the art web pages that went over well with my target audience, and promoted better nutrition to boot!

It was a joy to produce fun and interesting sites, not to mention the positive feed back we received from kids in classrooms around the country.

I learned a lot and I had a blast! At the time it didn't seem to matter that I was teaching kids that salad comes in a bag, or giving virtual tours of a salad factory!

   

 

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